Starting a Life Coaching Business as a Solopreneur - Part 1 - Niche

published on 27 January 2024
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Congratulations on unlocking a new YOU!! You're most likely super excited and ready to help everybody and their mother.

But here's the thing: you can't help everybody.

Not everybody wants to be helped, let alone aware that they have issues. And that's okay. Your time is precious and should be invested where it can yield the most impact.


Remember, coaching is a partnership. It requires someone willing to lace up their shoes and run the race with you, not someone you have to drag across the finish line.

Why Niche Down?

The coaching industry is a crowded market. Carving out a niche means you'll attract clients who truly resonate with your unique vibe and expertise. So, who exactly are you trying to help?

If you can't think of anybody, this may help you... start with you. You want to help another you.

Let me explain.

After talking to many different coaches—life coaches, financial coaches, and the like—they all have one common denominator:

they went through a painful event, got the help they needed, and now want to help others avoid the same pitfalls.

Their experiences and triumphs become their teaching points. Your story has power, too. Reflect on your journey.

What were your struggles?

How did you overcome them?

Chances are, there are people out there facing similar challenges and seeking guidance. They are looking for someone who understands who's been in their shoes.

That's where you come in, equipped with empathy and strategies that work because you've tested them on the toughest critic you know—yourself.

Stay tuned for Part 2 - Building Your Business Foundation.

Thanks for reading, until next time 👋🏽

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